Upgrade Your Influence with Personal Brand Positioning

In today’s digital age, personal brand positioning has become essential for professionals looking to boost their influence and resonate with their audience. Establishing credibility and growing an audience takes time and consistent effort, but with a unique voice and valuable contributions, anyone can become a respected industry influencer. Here are some valuable tips from Forbes Coaches Council members on personal branding.

Key Takeaways:

  • Personal brand positioning is crucial for boosting influence and connecting with your audience.
  • Establish credibility and grow your audience through consistent effort and valuable contributions.
  • Follow tips from industry experts to become a respected industry influencer.
  • Personal brand mapping and research are essential for effective personal brand positioning.
  • Stay authentic and true to your unique voice to stand out and resonate with your followers.

Become A Credible Resource

To establish yourself as a credible resource in your industry, it is important to take advantage of various opportunities to showcase your expertise. One effective way to do this is by publishing articles on relevant topics. Whether you choose to publish on your own blog or contribute as a guest writer for other organizations, sharing your knowledge and insights through written content can help you build credibility and attract a wider audience.

In addition to publishing articles, speaking engagements are another valuable avenue to establish yourself as a credible resource. Look for opportunities to share your expertise at industry conferences, webinars, or panel discussions. By delivering informative and engaging presentations, you can demonstrate your authority and leave a memorable impression on your audience.

Partnering with organizations that align with your values can also enhance your credibility. Collaborating with reputable brands or industry associations can provide validation and increase your exposure. Seek out strategic partnerships that allow you to contribute meaningfully to shared missions, amplifying your impact and solidifying your position as a trusted resource.

Table: Speaking Engagements

Industry ConferenceJuly 15, 2022The Future of Your Industry
Webinar SeriesAugust 5, 2022The Power of Personal Branding
Panel DiscussionSeptember 20, 2022Building Trust in Your Industry

By becoming a credible resource through publishing articles, participating in speaking engagements, and partnering with organizations, you can establish yourself as a trusted authority in your field. These efforts will not only boost your personal brand positioning but also attract valuable opportunities and connections that can further propel your career.

Build Relationships with Existing Influencers

Building relationships with existing influencers is a powerful way to enhance your personal brand positioning. By connecting with established figures in your industry, you can tap into their network and gain valuable exposure. Here are some key strategies to help you build relationships with marketing influencers and elevate your personal brand:

Use Social Media Listening Tools

One effective way to connect with influencers is by leveraging social media listening tools. These tools allow you to track conversations and stay updated on the latest trends and topics in your industry. By monitoring influencers’ content and engaging with their posts, you can establish meaningful connections and show your genuine interest in their work.

Promote Others’ Content

Instead of focusing solely on promoting your own content, make an effort to share and promote the work of influencers in your field. By showcasing their expertise and valuable insights, you not only provide value to your audience but also demonstrate your willingness to support and collaborate with others. This reciprocity can help foster authentic relationships and open doors for future collaborations.

Building relationships with existing influencers requires time, effort, and genuine engagement. By leveraging social media listening tools and actively promoting others’ content, you can establish meaningful connections that will benefit your personal brand positioning in the long run.

InfluencerPlatformNumber of Followers
John SmithTwitter100,000
Jane JohnsonInstagram250,000
David DavisLinkedIn50,000

Table: Influencers to Follow for Marketing Insights

Understand the Value You’re Providing to Others

When it comes to promoting your personal brand on social media platforms, it is crucial to understand the value you are providing to others. It’s not just about self-promotion; it’s about adding value and making a positive impact on your audience. By focusing on providing valuable insights, solving problems, and offering benefits to your followers, you can enhance your influence and build a loyal community.

To effectively add value on social media platforms, consider the following strategies:

  • Share valuable insights: Share your expertise and knowledge by providing valuable insights and actionable tips in your social media posts. This will position you as a trusted resource in your industry.
  • Engage with your audience: Actively engage with your audience by responding to their comments, answering their questions, and initiating relevant conversations. This interaction helps create a sense of community and shows your audience that you value their input.
  • Provide solutions: Identify the pain points and challenges your audience faces and offer practical solutions through your content. This demonstrates your commitment to helping others and positions you as a problem solver.

By consistently adding value through your social media presence, you can establish your influence and attract a dedicated following. Remember, it’s not just about promoting yourself; it’s about providing real value that resonates with your audience and helps them achieve their goals.

social media platforms

Practice What You Preach

Consistency is a crucial element in personal branding. It is not enough to just define your brand values and messaging; you must also live them in your everyday life. Your actions should align with the values your personal brand represents. This ensures that there is harmony between who you claim to be and how you present yourself.

By practicing what you preach, you not only establish credibility but also accelerate the values you stand for. Your actions become a reflection of your personal brand, reinforcing the trust and connection you have built with your audience. Consistency in your behavior and decision-making further strengthens your brand’s identity and makes it easier for others to understand and relate to you.

It’s important to remember that your personal brand is your intellectual property. It is the unique expertise and knowledge that sets you apart from others. By consistently showcasing your expertise and staying true to your brand values, you reinforce your personal brand’s value proposition and differentiate yourself in the market.

Table: Personal Brand Consistency Checklist

ActionsImpact on Personal Brand
Aligning personal values with brand messagingReinforces brand identity and authenticity
Consistently delivering high-quality content and servicesBuilds trust and credibility with the audience
Engaging in meaningful conversations and collaborationsExpands network and enhances brand visibility
Continuously improving skills and staying up-to-datePositions as an industry expert and thought leader
Adapting to changing market trends and audience needsMaintains relevance and long-term success

By following this checklist and consistently practicing what you preach, you can accelerate the growth of your personal brand and position yourself as a respected authority in your industry.

Google Yourself To See What People Can Already Learn About You

When it comes to personal branding, having a strong online presence is crucial. One of the first steps in assessing your online presence is to conduct a Google search of your name and company. This will give you a clear picture of what potential clients and employers can find out about you with just a few clicks. By doing this, you can identify areas where you need to increase your visibility and make sure that the information available aligns with how you want to be perceived by your target audience.

To increase your visibility on Google search results, start by optimizing your online profiles and websites. Make sure that your LinkedIn, Twitter, and other social media platforms are up-to-date and accurately reflect your personal brand. Pay attention to the information you include in your bio or about sections, and use relevant keywords to improve your visibility.

In addition to optimizing your online profiles, consider creating a personal website or blog. This will give you more control over the content that appears in search results and allow you to showcase your expertise and accomplishments. Regularly updating your website with fresh, relevant content will improve your search rankings and increase your visibility to your target audience.

increase visibility

Remember, managing your online presence is an ongoing process. Regularly monitor your Google search results and make adjustments as needed. By actively managing your online presence, you can ensure that potential clients and employers find accurate and positive information about you, boosting your personal brand and attracting your target audience.

Use Your Authentic Voice

Your personal brand is a reflection of who you are at your core. It is crucial to use your authentic voice to connect with your audience and build a genuine connection. When you speak from the heart and share your unique perspective and experiences, you differentiate yourself from others in your industry. Authenticity is what sets you apart and makes you relatable to your audience.

Uncovering your unique value is essential in establishing your personal brand. Seek feedback from a coach, clients, or people close to you to gain insight into what makes you special. Often, others can see the value we offer better than we can see it ourselves. By asking for feedback, you can gain a deeper understanding of the truest version of yourself and what you bring to the table.

“Authenticity is not something we have or don’t have. It’s a practice—a conscious choice of how we want to live. Authenticity is a collection of choices that we have to make every day. It’s about the choice to show up and be real. The choice to be honest. The choice to let our true selves be seen.” – Brené Brown

Embrace Vulnerability

Embracing vulnerability is an essential aspect of using your authentic voice. It is through vulnerability that we establish genuine connections with others. By sharing your challenges, failures, and lessons learned, you demonstrate that you are imperfectly human, just like your audience. Embracing vulnerability builds trust and encourages others to relate to you on a deeper level.

Remember, using your authentic voice is not about trying to please everyone. It is about staying true to yourself and attracting the right audience who resonates with your message. When you speak authentically, you create a powerful impact and inspire others to embrace their own unique voice.

Benefits of Using Your Authentic VoiceExamples
Builds trust and credibilitySharing personal stories that align with your message
Attracts the right audienceStanding up for your values and beliefs
Creates a deeper connection with your audienceExpressing vulnerability and showing empathy

Using your authentic voice is a powerful way to establish your personal brand. It allows you to connect with your audience on a deeper level, attract the right people, and build trust and credibility. Embrace your uniqueness, seek feedback, and embrace vulnerability as you share your message with the world.

Embrace Your Imperfections

When we think of influential people, we often imagine individuals who have it all together, without a single blemish or flaw. However, embracing your imperfections can actually be a powerful tool in building trust and connection with your audience. Your battle scars and lessons learned along the way make you relatable and authentic.

Sharing your imperfections and vulnerabilities allows others to see that you are human, just like them. Whether it’s discussing roadblocks you encountered in your career or the challenges you faced while growing your personal brand, opening up about your struggles creates a sense of relatability. This transparency builds trust and helps your audience connect with you on a deeper level.

Battle ScarsBuilding Trust
Share your past failures and how they shaped youCreate a sense of authenticity
Highlight the obstacles you’ve overcomeRelate to your audience’s own struggles
Show your resilience and determinationInspire others to overcome their own challenges

By embracing your imperfections, you demonstrate that success isn’t always a linear path and that it’s okay to make mistakes along the way. Your audience will appreciate your honesty and connect with you on a deeper level, ultimately strengthening your personal brand.

build trust

Promise Followers a ‘Return On Investment’ For Engaging With You

Your personal brand should promise followers a return on investment for engaging with you. This means clearly communicating the value people will receive from working with or knowing you. To attract your target audience, create a unique and clear brand that highlights the benefits and outcomes they can expect.

When developing your personal brand promise, consider the following:

  • Identify your unique strengths and expertise that set you apart from others in your industry.
  • Understand the specific problems or challenges your target audience faces and how you can provide solutions.
  • Articulate the transformation or results your audience can achieve by engaging with your personal brand.

By clearly communicating the value and outcomes you offer, you can attract the right audience who will see the benefit of engaging with you. Remember, your personal brand promise should be instantly recognizable and attractive based on its merits.

personal brand promise

Brand PromiseDescription
Expertise in [Your Field]Offer specialized knowledge and skills to provide valuable insights and solutions.
Results-Driven ApproachPromise tangible results and outcomes for your audience’s personal or professional growth.
Authentic ConnectionBuild genuine relationships by being transparent, relatable, and accessible.
Continuous LearningShowcase your commitment to ongoing growth and development in your field.
Inspiring and MotivatingProvide inspiration and motivation to help your audience overcome obstacles and achieve their goals.

By delivering on your personal brand promise consistently, you can establish trust and credibility, attracting a loyal following who will continue to engage with and support your personal brand.

Live Your Brand in Everyday Life

Your personal brand is not confined to your professional life; it extends to every aspect of your daily interactions. By aligning your personal and professional brand, you create a consistent image that leaves a lasting impression. Whether you’re ordering at a restaurant or engaging online, every interaction is an opportunity to showcase your personal brand and create value. Remember, first impressions matter, and you never know who could become a future client or customer.

Creating personal and professional brand alignment involves embodying the values and principles that your brand represents. Be mindful of your actions, words, and appearance in everyday life. Maintain the same level of professionalism, authenticity, and integrity that you display in your professional setting. Consistency across all aspects of your life helps reinforce your personal brand and build trust with your audience.

One way to ensure alignment is by creating a personal brand statement or elevator pitch. This concise, powerful statement communicates who you are, what you do, and the value you bring to others. It serves as a guide for living your personal brand every day. Craft a statement that clearly reflects your unique strengths, skills, and expertise, and integrate it seamlessly into your interactions and conversations.

Table: Personal and Professional Brand Alignment Checklist

AppearanceDress professionally and appropriately for each situation.
CommunicationSpeak confidently and articulately, using your authentic voice.
Online PresenceMaintain a consistent tone and message across all social media platforms.
InteractionsTreat everyone with respect and kindness, regardless of their role or status.
ValuesEnsure your actions align with the values you promote in your personal branding.
NetworkingEngage with others authentically and demonstrate genuine interest in their stories.

Remember that living your personal brand in everyday life goes beyond creating a positive image; it’s about creating value for others. Seek opportunities to help and support those around you. Share your expertise, offer guidance, and contribute to the community. By consistently adding value and making a difference, you reinforce your personal brand and foster meaningful connections that can lead to future opportunities.

personal and professional brand alignment
“Your personal brand is not just a professional persona; it’s a way of life. Every day is an opportunity to showcase your values, expertise, and integrity. By aligning your personal and professional brand in everyday interactions, you leave a lasting impression and create value for others.”


Personal brand positioning is a vital component in upgrading your influence and resonating with your audience. By implementing the tips and strategies shared by industry experts, you can establish yourself as a credible resource, build meaningful relationships, showcase your unique value, and amplify your impact.

Remember, staying true to your authentic voice is key. Embrace your imperfections, as they can build trust and connection with your audience. Adapt to change and continuously evolve to maintain and enhance your personal brand positioning.

By following these guidelines, you can successfully navigate the digital landscape, create a strong personal brand, and make a lasting impression on your target audience. Your influence will grow, and you will effectively resonate with the audience you aim to reach.


What is personal brand positioning?

Personal brand positioning refers to how individuals position themselves in their industry to boost their influence and resonate with their audience.

How can I become a credible resource?

To become a credible resource, focus on publishing articles, participating in speaking engagements, and partnering with organizations that align with your values.

How do I build relationships with existing influencers?

Build relationships with existing influencers by identifying them in your industry, using social media listening tools to track their conversations, and promoting their content.

What value should I provide to others on social media platforms?

Ensure that you are adding value to others on social media platforms by sharing valuable insights, solving problems, and providing benefits to your audience.

How important is consistency in personal branding?

Consistency is key in personal branding. Practice what you preach, be consistent in your actions, and align them with the values your brand stands for.

Why should I Google myself?

Googling yourself helps you assess your online presence and identify areas where you need to increase your visibility, allowing you to attract your target audience.

How can I use my authentic voice in personal branding?

Uncover what makes you unique by seeking feedback from others, such as a coach or clients, to discover the truest version of yourself and what you offer to your audience.

Should I embrace my imperfections in personal branding?

Yes, embracing your imperfections can build trust and connection with your audience. Share your roadblocks, lessons learned, and career progression challenges.

What should I promise followers for engaging with my personal brand?

Promise followers a return on investment by focusing on creating a unique and clear brand that clearly communicates the value people will receive from working with or knowing you.

Can personal branding extend beyond professional situations?

Yes, personal branding can extend beyond professional situations. Pay attention to how you present yourself in everyday situations, as every interaction is an opportunity to make a first impression.

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